As I've grown more comfortable at my desk, more accustomed
to fielding emails and operating the agency’s database, work has been flowing
across my desk. A true display of the meticulousness of a business’ operations
is accounting, more specifically reconciling accounts. Reconciling an account
entails adding up its endless debits and credits, cross-referencing these with
invoice records, and ensuring the accuracy of the account balance. While the
numbers we use in school are nice and round, and when accounts don’t reconcile
it’s easy to find discrepancies, this isn’t the case in the real world. In the
real world, balances could be off by cents on the dollar and you could have no
clue where those cents come from. It takes repetition and a keen attention to
detail to ensure the absolute accuracy of account statements.
Circling back to last week’s “Intern Insights” post about
generating new business, I’ve learned that the effort required is astounding.
It takes a certain determination to market to hundreds of clients or prospects and to generate a few policies. A major project I worked on this week, is the generation of personal
and commercial leads. In generating commercial leads, I used a tool that
allowed me to map the area I wanted to market. I chose to highlight
essentially from the Cape Cod Canal to Provincetown which generated nearly
29,000 results. Grumbling ensued. It would take me days to put 29,000
businesses’ information into a spreadsheet. However, I was able to narrow my
results down to 2,200 local businesses by manipulating the parameters of my search.
I was able to carefully select the size of the business I wanted to market to,
in employee and sales volume, as well as a number of other specifications. It’s
interesting to see how this information, all publicly available and free,
allowed me to target a specific market which will fill our Pipeline with
qualified prospects.
Finally, I’ve learned that in business you need to enjoy the
little things. For a sales associate, this could be the smile on a customer’s
face or the “Thank you” they get when they solve a customer’s problem. For an
executive, it could be the assurance of watching your employees operates
seamlessly together. For me, it’s sitting in a comfy chair out in the sun on my
lunch break, closing my eyes for a few minutes, and enjoying the turkey
sandwich on double-protein bread I made myself for lunch. Tough life!
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